From the time of our foundation, Prima Bijoux has kept its eyes on Europe and have actively expanded our business with a broad peaspective.
We make purchases directry from the mines without going through japan's complex distribution structure. The Italian-styled designs of our jewelry prpducts are unique to Prima Bijoux. By managing the entire process from design and production to the sales of our jewelry within our company. We have managed to offer high quality and original jewelry at reasonable prices.
Our business policy has always been to produce jewelry that we ourselves would want to wear ourselves - not any cut-price jewelry that will sell well. Furthermore, we have won customers who say they only wear Prima Bijoux jewelry. We believe we have won their hearts by not considering the market as a highest common factor(100%) but by focusing our attention on having the 1% who really enjoy our products.
Today, our market is expanding through the words of praise by our customers. This is precisely our own experiences touches our customers hearts and their excitement spreads. This is where our greatest strength lies.
In the year ahead, we will not limit ourselves to the Japanese market but will target overseas markets, mainly Asian countries, and aim to become a world-class jewelry brand.