Have you ever walked down a deserted beach and unintentionally picked up a stone of an unusual shape or a mysterious glow? Did you not slip that stone in your pocket, taken it home and then once in a while took it out to remind yourself how it felt to touch it?
The allure of natural stones is something that has never changed since the beginning of civilization and has continued to shine brilliantly in our minds. Precious stones are the brightest of these stones. They are the crystallization of invaluable beauty. Emeralds that enchanted Cleopatra and won her heart; large diamonds that adorned the maharajas of India; the legendary Crown Jewels of England that have been handed down the British Royal Family: precious stones used to be symbols of wealth and power. Now, they have become more accessible enabling everyone to enjoy them in their everyday lives. However, it is also true that these stones tend to be just pieces of a whole jewelry item.
Prima Bijoux is a jewelry brand that aspires to produce true values for people who have special feelings towards precious stones. We refuse to make compromises and offer the very best jewelry for people who wish to brand their lives with the help of precious stones.
The fundamental principle of Prima Bijoux's collection design is the "heart that appreciates the charm of Precious stones". We at Prima Bijoux consider that in order to realize that philosophy, we need to control and manage the entire process under a uniform policy right up until our products reach our customers.
Jewelry business in Japan requires products to go through importers, designers, manufacturers and then a network of complex distribution/marketing channels whereby various margins are charged at each stage. By the time it reached the consumer, the price would be so high that usually the quality - including the initial quality of the rough stones - is sacrificeed in order to keep the price from soaring.
At Prima Bijoux, we manage the entire process from the purchasing of rough stones to delivering our products to our customers. This new business approach has led to an imperturbable brand concept and enticing prices with which we offer you "your very own jewelry". We at Prima Bijoux aspire to make high, class, high quality products and to contribute to the maturation of the jewelry culture.
"Rough stones with added value" are vital in creating fine jewelry. In order to obtain such stones, experts at Prima Bijoux go directly to the mines to select and purchase stones with their keen professional eyes. We buy emeralds of pure splendor from Brazil, best quality rubies that are called "pigeon blood", and rubies from Myanmar.
The next vital thing for jewelry is desinn. As with first-class overseas brands that lead the world's jewelry design business, high quality jewelry is created by shaping carefully selected rough stones with original designs. Prima Bijoux continues to introduce high-grade original designs that are comparable to those of European brands. To be able to enjoy these noble, classy yet boldly-designed jewelry is perhaps one of the privileges of modern-day people.
It goes without saying that Prima Bijoux is also involved in the finishing process that makes the selected rough stones and sophisticated designs into valuable products. Our quality control ensures that our design policies are realized at world class levels. Since each and every process is highly specialized and important, it is crucial to maintain proficient skills and to adopt the latest technologies. Most important, however, is the fact that they are supported by our mature craftsmanship. All our efforts are dedicated to cherishing the tnie appeals of precious stones. Coherency of Prima Bijoux's professionalism towards precious stones is fully exercised in these three steps.
Customers can select their favorite piece from Prima Bijoux's fine line of jewelry in a serene and relaxing setting. Visit us and enjoy that excitement that you feel when you shop in a high class jewelry boutique overseas. If our store is too far to visit, you will still be able to find your own favorite jewelry through our direct marketing System. So please feel free to contact us.
At Prima Bijoux, we only offer jewelry that we ourselves can be satisfied with and wish to wear. We would be happy and honored if you could take the time to see our quality products for yourself.